About Us

Publisher Roundtable is a platform designed to let online publishers collaborate and learn how to grow their websites more effectively. Together, publishers can generate benchmarks around audience growth, content and monetization. Designed to benefit content publishers of all types and sizes, our goal is to arm you with the objective data and insights you need to make more informed business and marketing decisions.

Traditionally, market research has been paid for and owned by the few who can afford it - often to their distinct advantage. Our platform brings market research squarely into the hands of everyone who contributes. To that end, Publisher Roundtable was founded on the idea that market insights should be:

Collaborative: Knowing where you stand means comparing your data and opinions with those of your peers. Data -- aggregated, analyzed, and benchmarked -- yields meaningful and actionable knowledge for all.
Simple: You are busy. You wear many hats. Our system is designed to require a minimal amount of time, while yielding an immense amount in return.
Free: What you offer with your time and transparency you gain back as strategic market insights (worth tens-of-thousands-of-dollars), without spending a dime.

Your participation in Publisher Roundtable benefits you and the online publishing ecosystem as a whole.

Publisher Roundtable is itself the collaboration between Netpop and VigLink.

Netpop is a market research and strategy consulting firm that specializes in web-based products and services, including eCommerce, social media, online video, mobile applications, and B2B online advertising platforms. For over a decade, Netpop has worked with some of the most influential brands on the web today—from Ebay to Netflix, Facebook to Google.

VigLink is a company built on the idea that publishers should be compensated for the content they create and the commerce they drive. The largest network of its kind, VigLink maximizes earnings for tens of thousands of publishers and works with more than 30,000 merchants.

We look forward to your participation in Publisher Roundtable!