Privacy Policy

PRIVACY STATEMENT

Last Updated: March 25, 2014

We are Netpop Research LLC (“Netpop,” “we” “our”), a full-service market research firm that specializes in the use and perceptions of web-based products and services, including eCommerce, social media, online video, mobile applications and B2B online advertising platforms. Netpop owns and maintains www.netpop.com, www.netpopsmb.com and www.publisherroundtable.com, (each individually, a “Site”, collectively the “Sites”).
 
We are committed to the privacy of the data you (“you” “user”) share with us on the Sites. This Privacy Statement applies to all information that you provide (collectively “Your Information”) on the Sites; how we use, share and retain Your Information, as well as the choices you have for updating or removing Your Information. When you create an account on any of the Sites, you are communicating to us that you have read and accept this Statement. If you do not accept this Statement, please do not create an account or peruse the Sites. 
 
Sites covered by this policy
This privacy statement applies to the data collection practices on the following websites:
 
This is our corporate website where we provide information about the market research services we provide to help our clients better understand the global competitive landscape and the factors that shape consumer preference. 
 
We work with many leading internet companies (“Partners”) to perform email-initiated online surveys about small business owners’ marketing and business strategies. As a small business owner who has a relationship with our Partner or Partners, you may have received an invitation to join this Site based upon your completing such a survey. We built www.netpopsmb.com to provide small business owners like you with analysis and insight into the results of those surveys and your marketing and business strategies in comparison to similar small businesses. Additional services of the Site include an opportunity for the collective small business community to share and grow its marketing efficiencies through collective intelligence via discussion boards, online surveys and Netpop-created market research materials (“Materials”).  When you use this site, we will share Your Information with any Partners who commissioned us to perform the e-mail initiated online surveys.
 
This site is presented in collaboration with our Partner, VigLink, Inc. (“VigLink”).You might have been invited to join this Site because you are an online publishing professional who responded to an online survey. This Site provides you with online publishing industry benchmarks and market insight data, discussion boards, online surveys and Netpop-created Materials. We will share Your Information from this Site with VigLink.   
 
What this policy does not cover
This policy does not cover the data that is entered via an email-initiated online survey not associated with www.netpopsmb.com or www.publisherroundtable.com. Please read our Survey Information Privacy Principles, which explains our data handling practices for data that we collect in response to online questionnaires.
This policy does not apply to the data handling practices of any Partner and only describes the data handling practices of Netpop.
This policy does not apply to any other website that you may visit from following a link from the Sites.
 
1. Who Do We Share Your Information With?
 
When you provide any of the Sites with Your Information, we will share Your Information with a Partner or Partners in a way that may identify you or your organization, as well as in aggregated reports, that do not identify you or your organization. 
 
We do not share or sell Your Information with any other party not associated with the Sites. We may, however, share information under the following circumstances:
1. If we receive your consent;
2. If it is necessary for a third party provider to perform tasks on our behalf;
3. If we believe doing so is, in our sole discretion, required to comply with valid legal process. If we are going to release Your Information, we will do our best to provide you with notice in advance, unless we are prohibited by court order from doing so; or
4. If we are acquired by or merged with another company. This Privacy Statement would continue to apply to any data collected during that transition.
 
2. What Information Do We Collect?
 
We Collect Log Data About Your Visit. When you visit a Site, we collect industry standard log data, for example: the type of browser and operating system you are using, the address of the external or internal page that referred you, your IP address and pages on the site that you visit in association with your IP address. We use this information to diagnose issues with the site. We retain it for one year. 
 
We Collect Account Information
To create an account on a Site, you must provide a username and password in combination with your email address. When you decide on a username, consider that usernames are public to other members and provide attribution for any comments you make in a discussion forum. 
 
We Log Your Account Activity
When you are logged into your account, we record all activities that you perform on a Site and associate them with your account. We maintain this log indefinitely and use it to calculate and publish aggregate statistics that we believe members are interested in viewing. For example, we may track and publish the total number of users who have viewed a particular web page. We publish this data in aggregate form only, and do not publicly tie it to you or Your Information.
 
We Collect Information That You Provide In Response To Questionnaires on a Site
We provide opportunities to contribute to a body of data that will inform your business marketing strategy as you decide what to do next. By offering questionnaires on the Sites, Netpop and its Partners enable small businesses to benefit from market research that has previously been out-of-reach for small businesses. When we provide this market research information publicly on the Site, it is in aggregate form; we do not identify you or your organization. We do associate the answers you provide with your account and provide this data to Partners so that they can provide you with direct feedback, information or services that are relevant to your specified interests. 
 
The Discussion Forum Is a Public Space. We collect any data you provide to a discussion forum (“Content”) and associate it with your account. When you use the discussion forum to communicate with other users, you are in a public forum. It is the nature of the internet that while the Site is only accessible to account owners, anything you post can be copied and redistributed by other users. 
 
We Appreciate Your Suggestions And Will Retain Them For Future Use. If you use the form to suggest a new topic for the Site, or send a suggestion or feedback via email or postal mail, we will retain your suggestion for as long as there is a business purpose. We may use your suggestion at our discretion. You agree that you make any suggestions, comments or submissions without any expectation of remuneration or attribution from us. 
 
We Will Collect Your Information When You Contact Us. If you use the form on www.netpop.com to request additional information, we will collect your contact information and use it to accommodate your request. 
 
3. How Else Do We Use Your Information?
 
We Provide Aggregated Reports. We use Your Information to provide the services available on the Sites. Specifically, we use Your Information, aggregated with other users’ information, to provide market research insights and analysis. Your Information is never associated with your email address or other data that can identify you or your organization. 
 
We Communicate With You. We will use your email address to deliver Site-related announcements. Examples include: email verification during registration, requests for password reset, important security or server maintenance updates, or statement changes. These service-related announcements are considered a fundamental part of our service, and members cannot opt-out of these email announcements. 
 
We will also communicate with you to improve your experience as a member of the Site. We will offer you the ability to sign up for optional email communications that will introduce new services that we think you will be interested in, like newsletters or new interviews. These communications are enhancements to our service and are entirely optional. We will ask for your consent before sending you promotional communications, and will make it easy for you to unsubscribe from these communications, either through the emails or through your member profile.
 
4. How Long Do We Retain Your Information?
We retain Your Information for as long as it is relevant to provide you with market research insights. Historical data is helpful when analyzing current and future trends and we will use Your Information to continually provide you with value. 
 
You can edit Your Information from the Account page. If you wish to delete your account, please contact us at CS@netpop.com.
 
5. What Cookies do you use on the Site?
A cookie is a small text file that is stored on a user's computer for record-keeping purposes. We store an encrypted cookie on your computer so we can remember you when you come back to our Sites without requiring you to log-in every time. Cookies also allow us to track and understand the interests of our users to enhance the overall experience on our Sites. You can set your web browser software to disable cookies. To do so, please refer to the help section of your specific browser for more information on how to manage or disable cookies. 
 
Third Party Cookies
We use Google Analytics to see how you use our Sites so that we can improve your experience. We encourage you to read the Google Privacy Policy and if you don’t want data reported by Google Analytics, you can install the Google Analytics Opt-out Browser Add-on.
 
Do Not Track Disclosure
We currently do not support Do Not Track browser settings, but are committed to supporting it in the future to give you more choice about how your information is used.
 
6. How Secure Is the Site?
We have adopted commercially reasonable technical, physical and administrative procedures to protect the confidentiality of Your Information on the Site. However, the Internet is not a vault and data can be lost.
 
Security of Account Information. Your member account information is password-protected. We will not share your password with anyone. Please do not share your password with anyone, and remember to change your password from time to time, to keep your account information secure. If your account credentials have been compromised, please change your password immediately and contact us at privacy@netpop.com.
 
Network Security. We have implemented a variety of commercially standard encryption and security technologies and procedures to protect the Site from unauthorized access. Please be aware that no method of transmission over the Internet, or method of electronic storage, is 100% secure, thus we strive to use commercially acceptable means to protect Your Information, but we cannot guarantee its absolute security.
 
Management Procedures. We also maintain standard physical and electronic procedural safeguards that limit access to our employees (or people working on our behalf and under confidentiality agreements) who, through the course of standard business activities, need to access Your Information.
 
7. International Visitors
Netpop complies with the US-EU Safe Harbor Framework and US-Swiss Safe Harbor Framework as set forth by the US Department of Commerce regarding the collection, use, and retention of personal information from European Union member countries and Switzerland. Netpop has certified that it adheres to the Safe Harbor Privacy Principles of notice, choice, onward transfer, security, data integrity, access, and enforcement. To learn more about the Safe Harbor program, and to view our certification page, please visit http://www.export.gov/safeharbor/.
 
In compliance with the US-EU and US-Swiss Safe Harbor Principles, Netpop commits to resolve complaints about your privacy and our collection or use of your personal information. European Union or Swiss citizens with inquiries or complaints regarding this privacy policy should first contact Netpop via email at: privacy@netpop.com, or by postal mail at: Cate Riegner, Netpop Research, LLC, 322 Cortland Avenue, San Francisco, CA 94110. 
 
Netpop has further committed to refer unresolved privacy complaints under the US-EU and US-Swiss Safe Harbor Principles to an independent dispute resolution mechanism, the BBB EU SAFE HARBOR, operated by the Council of Better Business Bureaus. If you do not receive timely acknowledgement of your complaint, or if your complaint is not satisfactorily addressed, please visit the BBB EU SAFE HARBOR web site at www.bbb.org/us/safe-harbor-complaints for more information and to file a complaint. 
 
Canadian Visitors
Canadian citizens, except under circumstances defined by law, are entitled to access their own personally identifiable information collected by Netpop Research, LLC by writing to: Cate Riegner, Netpop Research, LLC, 322 Cortland Avenue, San Francisco, CA 94110. We may ask you to pay an administrative fee for accessing or copying your information, but will inform you of the anticipated charges and confirm that you want us to proceed before processing your request. If you believe that the personally identifiable information about you that we have collected is incomplete or inaccurate, we will correct the information upon verification of the omission or error and of the identity of the person requesting the change. If you wish additional information about our personal identifiable management, to access, correct or have us investigate any matters in relation to your personally identifiable information, please contact us at the address provided above.
 
8. The Site Is Not For Children Under 13
The Site is not intended for users under the age of 13. Nobody under 13 may create an account or respond to a survey. Any account that is created by a person under 13 will be terminated and any content created will be removed from the Site.
 
9. Changes To This Statement
From time to time, we will review and make changes to this Privacy Statement. When we make a material change, we will notify you by email if we have that information and place a prominent notice on our website so you can read and understand the changes.
 
10. Contact Us
If you have any questions or comments about this Privacy Statement or about Your Information, please contact us by email at: privacy@netpop.com, or by postal mail at: Cate Riegner, Netpop Research, LLC, 322 Cortland Avenue, San Francisco, CA 94110.